Definamos primeramente “Innovar” que es, “cambiar las cosas introduciendo novedades”. En el emprendimiento muy a menudo confundimos la innovación con inventar algo. Porque a veces nos rompemos la cabeza queriendo inventar algo en vez de mejorar algo existente.
Una vez escuche al dueño de Benedetti’s Pizza y el nos dijo, no se necesita inventar nada, realmente es difícil hoy en día inventar algo, lo que debemos hacer es copiar algo y mejorarlo.
Hoy me doy el espacio de hablar de esto porque realmente es importante innovar al emprender, creeme que si innovas al desarrollar tu negocio el grado de éxito aumenta, claro esta en que esta innovación este enfocada hacia la mejora del producto o servicio, la mejora de la calidad, la atención al cliente, entre otras cosas. Pero que esa mejora le de valor al usuario.
Es muy común ver nuevos “emprendedores” que inician su camino en el emprendimiento copiando un idea, pero lo peor de todo es que no solo la copian sin hacerle alguna mejoría, sino que buscan colocarse cerca del negocio o competidor al que le están copiado. Aquí hay una mezcla de falta de creatividad y poca ética.
Lo que hacemos con esto es afectar al emprendedor de la idea inicial y afectarnos a nosotros mismos, porque al final estando cerca de ese negocio partimos el mercado, estamos intentando aprovechar el trafico que este tiene para que en una de esas, en vez de llegar con el primero llegue con nosotros.
Esto en el mexicano no es nada más que “veo que al vecino le va bien…. ¡pues hago lo mismo!” Es como la historia de los cangrejos, que hay una cubeta con cangrejos mexicanos y una con japoneses. La de los japoneses tiene una tapa e incluso una piedra encima y la de los mexicanos ni siquiera esta cerrada. Al preguntarle al vendedor de cangrejos porque una con tapa el contesta: Lo que pasa es que los japoneses son muy listos, hacen una pirámide entre todos, sale el primero y este ayuda a los demás a salir, entonces en un minuto me quedo sin cangrejos. Y la otra es de los mexicanos, esos en cuanto empieza a sobre salir un cangrejo todos los demás lo agarran y lo jalan hasta abajo con tal de que no salga.
Yo considero al emprendedor una persona renovada hoy en día, alguien que realmente tiene el objetivo de crear una empresa de valor, es decir, valor para el, para sus colaboradores y para la sociedad. Donde la ética rige sobre todo. Esto para mi ha sido fundamental en mis emprendimientos y negocios.
Esto conlleva al final de cuentas en que innovar en lo que hagamos se convierte una obligación, para fortalecer las oportunidades de que nos vaya bien en nuestro emprendimiento.
Facilitando tu emprendimiento
Aarón Cortés
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